The following quote is from a blog posting by Marc Farinella :
“Two final points from Lakoff; here’s the first: Don’t be fooled by contested concepts,which are abstract ideals such as fairness, justice, caring, equality, and liberty that appear to have generally agreed upon definitions but which actually mean completely different things to different people, depending upon their moral/political worldview … that is, depending upon whether they have a strict or nurturant interpretation of the concept. For example, for liberals (who value caring for fellow citizens), “fairness” may mean that the rich should be required to help provide for those less fortunate, a position that requires redistribution of wealth through government intervention. For conservatives (who value liberty to pursue self-interests), “fairness” may mean that everyone should be allowed to keep what they earn through their own efforts, a position that implies government non-interference except to protect property rights.”
Let me add to that.
“Obamacare” to conservatives, and their value of “liberty to pursue self-interests” and ‘pro-life’ stance, is a threat through government takeover of health care and death panels for grandma. Both are lies, but that’s what they have been told by their authority figures. For progressives, “who value caring for fellow citizens,” the ACA ( I would have named it Health Care Freedom Act.) is the first step to Medicare for all citizens.